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For this reason, the publicity department of "Fast and Furious" began to bribe the public.

For Universal, "Fast and Furious" had to apply for more theaters, while for the public, they had to bribe the media and film critics.

Of course, it was more about the well-known media and film critics.

After all, those media tabloids and film critics that didn't have much influence didn't care at all, right?

The audience was more inclined to judge whether a movie was worth watching from the well-known media and film critics, and whether it was worth paying for a ticket.

And this was where the difficulty lay.

After all, most of the people who could become well-known media or film critics wouldn't give in to a generous amount of money. For them, it was tantamount to killing the goose that laid the golden eggs.

On the contrary, they were more inclined to study how to make the hen in their hands lay eggs.

This was the smartest way for them.

"The plot is boring, the content is empty.

But the racing scene is very exciting.

It's very suitable for men and women who like to pursue excitement. "

Arthur crossed his legs and leaned against the sofa. He flipped open a newspaper that his assistant had sent over and read it aloud.

"The most praiseworthy thing about this movie is the actors, handsome men and beautiful women.

The handsome men, the physique of an athlete, the face of a star, the unruly gangster leader. It's not a problem to call it an idol movie. "

"I have to say that the content of this movie is very shallow, but the actors and soundtrack saved it.

As a popcorn movie, it's still okay. "

Arthur read and laughed. These film critics were really cute.

"What are you laughing at?" Xie Yi sat across from Arthur and raised his eyebrows.

"Of course it's these film critics.

Even if they received Universal's money,

They still do what they have to do.

They won't be soft-hearted. "Arthur explained to Xie Yi with a smile.

"Indeed.

However, what they said was still reasonable.

They didn't belittle the movie too much. The money Universal gave was a bit useful. "Xie Yi also smiled and said.

Although he had only been in Hollywood for less than two years and hadn't come into contact with many scripts, the script for "Fast and Furious" was indeed worth scrutinizing.

But speaking of which, it seemed that the three scripts he had accepted did not have a deep meaning.

In the end, when "The Fast and the Furious" was released on June 22nd, the publicity team finally managed to get 2,000 screens for it. It had to be said that the publicity team really put in a lot of effort. After all, 2,000 screens might not be as good as those A-list blockbusters, but it was still a pleasant surprise for "The Fast and the Furious". After all, Universal's attitude towards it was really unpredictable.

However, what surprised the crew of The Fast and the Furious was that their box office on the first day seemed to be quite good. According to the statistics, the box office on the first day was 23 million. Even if it would decline later, they would definitely make a lot of money. After all, the total investment for The Fast and the Furious was less than 40 million.

However, what happened next surprised them. The box office of Fast and Furious increased instead of decreasing.

Although the increase was not very big, it was enough to surprise all the media who paid attention to the movie. Could it be a dark horse?

It should be known that all movies generally had the highest box office on the first day and then gradually declined. It was not that there were no movies like this that had higher box office on the first day, but it was very rare, and it only happened under various special circumstances.

So how could a popcorn movie like "The Fast and the Furious" be a dark horse?

Everyone was curious, and the people from Universal were also puzzled. Could it be that they had really misjudged?

However, the most important thing now was not to be puzzled, but to find out the reason for this result.

There were many factors that affected the final box office of a movie. The first was the theme. Obviously, "The Fast and the Furious" was unconventional and unexpected. It was different from most of the movies in Hollywood today. However, even if it was innovative, it could not cover up the flaws in its plot. However, the racing theme could indeed attract a lot of thrill-seeking young people.

Then there were the actors or directors. Famous actors and directors would obviously have their own fans who would pay for them. Superstars like Leonardo and Tom Cruise, or famous directors like James Cameron and Steven Spielberg would obviously have countless fans who would pay for them.

However, this was obviously not within the scope of consideration of "The Fast and the Furious". Although the director Rob Cohen had made many movies, they were all unknown, and the actors were almost all newcomers. It was really hard to believe that a movie like this would have many fans who would contribute to the box office.

In addition to these two, the rest was the critics' evaluation, the scale of the movie, and the audience's taste.

There was no doubt that the critics' evaluation would affect the demand of some people, but overall, "The Fast and the Furious" had mixed reviews, but it was still okay.

As for the scale of the movie, "The Fast and the Furious" spent the most money on this because a total of 1,500 racing cars and a large number of professional racers were used in the movie. After all, except for Xie Yi, there was really no actor who did not use a stunt double. Therefore, the racing scene was very exciting, and it was undoubtedly the highlight of the movie.

However, Universal had considered this before the movie was released. Therefore, under normal circumstances, the box office should not be going this way.

However, the box office of "The Fast and the Furious" was growing at a very slow speed. Perhaps the growth was not much, but it did not fall back, which was undoubtedly eye-catching.

"We have to figure out the reason as soon as possible."

In an office inside Universal, a middle-aged man who looked like a producer ordered.

He was very happy that "The Fast and the Furious" was a hit, but they had to figure out the reason for this. Only by figuring out the reason could they solve the problem and create more miracles like this.

"Boss, we've figured it out."

A man who looked like an elite handed the documents in his hand to the man sitting behind the desk with a serious face.

"So that's how it is," the man said with some understanding after flipping through the document.

The document handed by the elite man was a data survey, which recorded the reasons why the audience of "The Fast and the Furious" wanted to watch this movie.

According to a hundred-point system, nearly 20% of the audience belonged to people who did not have a specific target. They were the kind of people who did not have any particular preferences and only watched the movies that were released recently. Recently, "The Fast and the Furious" was undoubtedly the most popular movie, so they bought tickets to watch it.

About 40% of the audience watched the movie because of the actors and director. After all, even if most of the actors in the crew were newcomers, it was still relatively speaking. Compared to a big star like Tom Hanks, they were naturally unknown newcomers. However, compared to the real newcomers who did not have a single film, most of them had a few films. Although most of them were supporting roles, they still had some fans.

Naturally, the director was the same. Even if he was not that famous in the star-studded circle of Hollywood, he was still an experienced director who had made many movies. After so many years, there were bound to be a lot of fans who supported him.

Another 30% of the audience was interested in racing movies. After all, this type of movie pursued excitement and pleasure, which was very suitable for this group of people.

As for the remaining 10% of the audience, it was more complicated. There were a lot of strange reasons for it.

However, the survey results showed that the ratio of men and women watching the movie was actually about the same, which surprised the man sitting at the desk.

One had to know that when they made this movie, the main target audience was teenagers above 13 years old and young people in their twenties or thirties. Of course, most of them were men. After all, this type of action and gangster movies were more popular among men.

So, could this be the reason why the box office of "The Fast and the Furious" did not decrease, but increased instead?

The man frowned as he thought about it.

"Do you know why 'The Fast and the Furious' is so popular with female audiences?" The man asked, somewhat puzzled.

"It's like this. According to a previous street survey, more than 80% of the female audience chose to watch this movie because there were too many handsome guys in the movie. They were satisfied just by looking at the handsome guys. As for the content of the movie, they didn't care!

As for the male fans, 70% of them watched the movie because it was exciting and cool, and the remaining 30% watched it because they wanted to watch it with their girlfriends. "

"So, this is the real reason?" The man asked, somewhat incredulous.

He had also watched the movie. Although the racing scenes were exciting and he was very excited, that was it. After all, the racing scenes in the movie were actually not that long compared to the duration of the entire movie.

"The survey results show that this is indeed the case. Moreover, it was not enough for them to watch it once. They even invited their friends and girlfriends to watch it again and again. This is the real reason why the box office of 'The Fast and the Furious' is increasing instead of decreasing," the man seemed to think that the man was not shocked enough and explained.

"Okay." The man was a little speechless. There was actually such a thing. Was he too outdated?

Since Universal knew the real reason for the box office trend of "The Fast and the Furious", naturally, they were not in a hurry. After all, this kind of thing could not be replicated. At most, they would choose more good-looking actors during the casting of future movies.

Since Universal knew the truth, the other movie companies in Hollywood naturally would not fall behind Universal. Naturally, they also knew about this somewhat ridiculous fact.