This is the anti-theft seal.

I hope everyone supports the original version.

And this was where the difficulty lay.

After all, most of the people who could become well-known media or film critics would not give in for a generous amount of money. For them, this was tantamount to killing the goose that laid the golden eggs.

On the contrary, they were more inclined to study how to make the hens in their hands lay eggs. This was the most shrewd way for them.

"The plot is boring.

The content is empty, but the racing scene is very exciting. It is very suitable for men and women who like to pursue excitement. "Arthur crossed his legs and leaned on the sofa.

He shook open a newspaper that his assistant had sent over and read.

"The most praiseworthy thing about this film is the actors. There are handsome men and beautiful women.

The handsome men are handsome, the physique of an athlete, the face of a celebrity, the unruly gangster leader. It is not a problem to say that it is an idol film. "

"I have to say that the content of this film is very shallow.

However, the actors and soundtrack saved it. As a popcorn movie, it is still okay. "

Arthur laughed as he read.

These film critics were really cute.

"What are you laughing at?" Xie Yi sat across from Arthur and raised his eyebrows.

"Of course it's these film critics. Even if they received Universal's money,

They still do what they have to do.

They will not be soft-hearted. "Arthur smiled and explained to Xie Yi.

"Indeed, but what they said was reasonable. They did not belittle the film too much. The money that Universal gave could be considered to be useful." Xie Yi also smiled and said.

Although he had only been in Hollywood for less than two years and had not been exposed to many scripts,

The script of "The Fast and the Furious" was indeed not worth scrutinizing.

But speaking of which, it seemed that the scripts of the three movies he took on were not very deep.

Not to mention other things.

In the end, "The Fast and the Furious" was released on June 22nd.

The publicity team finally managed to get 2,000 screens for the film. It had to be said that the publicity team really put in a lot of effort. After all, 2,000 screens might not be as good as the treatment of A-list blockbusters, but it was still a pleasant surprise for "The Fast and the Furious". After all, Universal's attitude towards the film was really unpredictable.

However, what surprised the crew of The Fast and the Furious was that their box office on the first day seemed to be quite good. According to the statistics, the box office on the first day was 23 million. Even if it would decline later, they would definitely make a lot of money based on this trend. After all, the total investment for The Fast and the Furious was less than 40 million.

However, what happened next surprised them. The box office of Fast and Furious increased instead of decreasing.

Although the increase was not very big, it was enough to make all the media who were paying attention to this film secretly surprised. Could it be that this was a dark horse?

One had to know that all movies generally had the highest box office sales on the first day and then gradually declined. It wasn't that there weren't any movies that had higher box office sales on the first day of release, but it was very rare, and it only happened under various special circumstances.

So how did a popcorn movie like "The Fast and the Furious" become a dark horse?

Everyone was very curious, and Universal's people were also puzzled. Could it be that they had really misjudged?

However, the most important thing now was not to be puzzled, but to find out the reason for this result.

There were many factors that affected the final box office sales of a movie. The first was the theme. Obviously, The Fast and the Furious was unconventional and unexpected. It was different from most of the movies in Hollywood today. However, even if it was innovative, it could not cover up the flaws in its plot. However, the racing theme could indeed attract a lot of thrill-seeking young people.

Then there were the actors or directors. Famous actors and directors would obviously have their own fans who would pay for them. Superstars like Leonardo and Tom Cruise, or famous directors like James Cameron and Steven Spielberg would obviously have countless fans who would pay for them.

However, this was obviously not within the scope of consideration of The Fast and the Furious. Director Rob Cohen had made many movies, but in summary, they were not well-known, and almost all the actors were newcomers. It was really hard to believe that a movie like this would have many fans who would contribute to the box office sales.

In addition to these two factors, the rest was the critics' evaluation, the scale of the movie, and the audience's taste.

The critics' evaluation would undoubtedly affect some people's demand for the movie, but overall, although the reviews for The Fast and the Furious were mixed, it was still okay.

As for the scale of the movie, The Fast and the Furious spent the most money on this because a total of 1,500 cars and a large number of professional racers were used in the movie. After all, except for Xie Yi, there was really no actor who didn't use a stunt double. Therefore, the racing scene was very exciting, and it was undoubtedly the highlight of the movie.

However, Universal had considered this before the movie was released, so under normal circumstances, the box office sales should not be going this way.

However, the box office sales of The Fast and the Furious were increasing at a very slow rate. Perhaps the increase was not much, but it did not fall back, which was undoubtedly eye-catching.

"We have to figure out the reason as soon as possible."

In an office inside Universal, a middle-aged man who looked like a producer ordered.

He was very happy that The Fast and the Furious was a hit, but they had to figure out the reason for this. Only by figuring out the reason could they solve the problem and create more miracles like this.

"Boss, we've figured it out."

A man who looked like an elite handed the documents in his hand to the man sitting behind the desk with a serious face.

"So that's how it is," the man said after flipping through the document.

The document handed over by the elite man was a data survey, recording the reasons why the audience of The Fast and the Furious wanted to watch this movie.

According to a hundred-point system, nearly 20% of the audience belonged to people who did not have a specific target. They belonged to the kind of people who did not have any particular preferences and only watched the movies that were released recently. Recently, The Fast and the Furious was undoubtedly the most popular movie, so they bought tickets to watch it.

About 40% of the audience watched it for the actors and director in the movie. After all, even if most of the actors in the crew were newcomers, that was still relatively speaking. Compared to a big star like Tom Hanks, they were naturally unknown newcomers. However, compared to the real newcomers who did not have a single film, most of them had a few films. Although most of them were supporting roles, they still had some fans.

Naturally, the same was true for the director. Even if he was not that famous in the star-studded circle of Hollywood, he was still an experienced director who had made many movies. After so many years, there were bound to be many fans who supported him.

Another 30% of the audience was interested in racing movies. After all, this type of movie pursued excitement and pleasure, which was very suitable for this group of people.

As for the remaining 10% of the audience, it was complicated. There were all kinds of strange reasons for it.

However, the survey results showed that the ratio of men and women watching this movie was actually about the same, which surprised the man sitting down.

One had to know that when they made this movie, the main target audience was teenagers above 13 years old and young people in their twenties or thirties. Of course, most of them were men. After all, this type of action and gangster movies were more popular among men.

So, could this be the reason why The Fast and the Furious' box office was increasing instead of decreasing?

The man frowned as he thought about it.

"Do you know why The Fast and the Furious is so popular with female audiences?" The man asked with some confusion.

"It's like this. According to a previous street survey, more than 80% of the female audience chose to watch this movie because there are too many handsome guys in the movie. They are satisfied just by looking at the handsome guys. As for the content of the movie, they don't care!

As for the male fans, 70% of them watched this movie because it was exciting and cool, and the remaining 30% watched it because they wanted to watch it with their girlfriends. "

"So, this is the real reason?" The man was a little incredulous.

He had also watched this movie. Although the racing scenes were exciting and he was very excited, that was it. After all, the racing scenes in this movie were actually not that long compared to the duration of the entire movie.

"The survey results show that this is indeed the case, and they didn't feel like watching it once was enough. They even asked their friends to watch it again and again. This is the real reason why The Fast and the Furious' box office is increasing instead of decreasing." The man seemed to think that the man was not shocked enough and explained again.

"Okay." The man was a little speechless. There was actually such a thing. Was he too outdated?

Since Universal knew the real reason for The Fast and the Furious' box office trend, naturally, they were not in a hurry. After all, this kind of thing could not be replicated. At most, they would choose more good-looking actors in the future.

And since Universal knew the truth, the other movie companies in Hollywood naturally would not be behind Universal. Naturally, they also knew the somewhat ridiculous truth.

However, The Fast and the Furious' good luck was indeed envied by everyone in Hollywood. With less than 40 million investment, the movie had earned more than 100 million in North America in less than a month. According to this trend, The Fast and the Furious in North America alone would earn 200 million by the time the movie was released. Coupled with the overseas box office, Universal had made a lot of money this time.

However, he was a little uncomfortable with such an obedient actor. After all, there was no Hollywood actor who knew his place like Xie Yi, especially those who had just become popular.

So all his abilities were useless now?

But he still preferred such a quiet actor. What should he do?

Arthur was at a loss as he thought to himself.